Calm, Collected, Covered

It is now Week 4 and I am feeling oddly calm at that fact. I am finding that I have paced myself quite well since I have finalized my cover layout and may even have a final product!

Layout Draft

Cover - Finally!!

To edit the text onto the image, I found it easy to use Microsoft Word's text box utility. The iconic font our group chose for POLARIZE was Modern No. 20, which will remain the same throughout all four editions our group produces. However, the rest of the font chooses will be stylistic upon the theme of the respective magazine.

Also, the curvature of the COLOR CRAZE title added a nice dimension to the photo rather than just a plain linear text, which will also feature in all four editions.

The lack of a masthead was a decision made by our group to highlight not only the magazine's extreme minimalism, but to bring more attention to the photography itself. In fact, all of the decisions made to our magazine is to bring attention to the person being photographed; the solid background color that would be iconic to our magazine is to eliminate all distractions of the background and to complement the model. Our magazine is not the usual text-heavy sort of magazine, so our covers want to reflect that POLARIZE is a visual artistic approach to the standard magazine. 

Additionally, each of our editions will be produced and distributed at different times of the year. POLARIZE is a monthly-issued magazine, and the themes all relate to the seasonal mood. COLOR CRAZE would be released in August of 2017 to reflect the summer theme since it would be the last issue before the fall season.

I believe our target audience would react favorably to our covers due to their minimalism and focus on those within their age bracket. With their short attention span, having an eye-catching cover is our main objective, and was my particular goal with using the bright primary colors. I believe with such a strong cover (and lack of textual information - thus evoking curiosity), this would urge potential Gen Z consumers to pick up our magazine and flip through the rest of the edition.

There is still much left to do, yet I am glad to be on the right track! 

Until next time,

SLS